Dust off your boombox, throw on some leg warmers and pop in your favourite mixtape – because we’re about to take a scented stroll down memory lane! Impulse Body Sprays have been the go-to fragrance for generations, from the neon-bright 80s to the grunge-infused 90s and the early 2000s pop takeover. With scents like Vanilla Kisses and Goddess, Impulse defined the signature fragrance of every trendsetter and girl-next-door.
Back then, an Impulse Body Spray was as essential as your denim jacket or a fresh set of butterfly clips. Today, we’re here to reminisce about discontinued Impulse Body Sprays, iconic scents, unforgettable ad campaigns and celebrity collabs that make Impulse a cultural (and generational) phenomenon.
Take a step back in time with us, and prepare yourself for the memories!
Body Sprays that defined moments, memories and every mood in between.
The 80s: our original Impulse Body Spray era
Impulse launched in the late 1970s and quickly became a must-have fragrance brand for teens and young women. Gaining worldwide popularity in the 1980s, Impulse Body Spray scents offered light, fresh fragrances that captured the free-spirited vibes of the era.
We all remember the ever-popular 80’s vintage Impulse Body Spray Incense, a warm, earthy scent with hints of musk and spice that perfectly captured the laid-back, bohemian vibe of the late 80s and early 90s. This old Impulse Body Spray has left a lasting impression on fans who fondly remember its smoky, mysterious aroma. In fact, it’s still one of our most asked-for discontinued Impulse Body Sprays on Instagram!
Other fan faves in the 80s included floral, powdery and musky blends, Gypsy, Mischief and Temptation. These fragrances were lighter than perfumes, making them perfect for daily wear and easy layering.
The 90s: trendy scents and bold advertising
In the 90s, we cranked up the volume, bringing bold, unforgettable scents to the masses alongside ad campaigns as edgy as a pair of Doc Martens at a Nirvana concert. For fans of Impulse Body Spray in the 90s, scents like Goddess became instant classics – a daring blend of floral and musk that spoke to a generation exploring their independence and individuality.
Vanilla Kisses, another 90s Impulse Body Spray favourite, was the sweet, cosy fragrance everyone wanted in their high-school backpack. With its blend of soft vanilla and warm notes, Vanilla Kisses was like a comfort blanket, perfect for spritzing before school, at the local shopping centre or hanging out with friends.
The ads that defined the 90s Impulse Body Spray collection
Our 90s ad campaigns turned heads and broke new ground, with storylines as bold as the scents. These ads weren’t just about fragrance but about confidence, independence and owning your unique style.
Whether showcasing the unforgettable ‘Chance Encounters’ that celebrated LGBTIQA+ in mainstream advertising or ‘Acting on Impulse’ in 1993, we’ve never been afraid to push boundaries and invite people into a world where fragrance is a true form of self-expression. Each campaign celebrated what it meant to be young, empowered and unapologetically yourself in the 90s.
Chance Encounter by Impulse was the first ad on British TV to feature a gay couple.
The 2000s: modern scents and spicey collaborations
By the 2000s, Impulse was spicing things up with celebrity influence and trendy new fragrances. As the millennium rolled in, Impulse Body Spray in the 2000s introduced scents like Tease, a modern fragrance with a blend of sweet and floral notes.
Impulse Spice Body Spray was a hit worldwide, bringing an extra dose of attitude and energy to the fragrance lineup. These scents joined the already popular Illusions, Alive and Goddess perfume sprays, allowing fans to feel bold, free and totally in control. It was all about knowing what you wanted and not being afraid to go after it – flirty, fearless and cheeky.
Our Impulse Spice Body Spray was a fan favourite!
The new generation of Impulse
Today’s generation is all about individuality, creativity and expressing personality through every choice, including fragrance. A perfect blend with Impulse Body Spray, we capture the excitement of experimenting with personal style, which is drawing in a new wave of young fans.
Partnerships with bold icons like Maddie Ziegler and Charli XCX have infused our brand with fresh, modern energy, mixing fragrance with pop culture in a relevant and inspiring way.
Through our collaborations, we tap into the fearless self-expression of Gen Z and Gen Alpha, giving them fragrances that match their dynamic lives. Just as Maddie’s unique dance style and Charli’s boundary-pushing music empower young people to embrace their individuality, Impulse fragrances offer a way for them to do the same through scent. This new generation of Impulse keeps the brand’s legacy alive while reimagining it for today’s creative, empowered youth.
How to recreate your favourite discontinued Impulse Body Sprays
Finding a discontinued Impulse Body Spray can be a fun journey down memory lane. Impulse’s new collections give fragrance lovers a way to stay connected to the scents they grew up with while creating a new signature scent at the same time.
If you’re searching for a way to replicate Impulse Vanilla Kisses, for example, Impulse’s modern body sprays feature sweet, warm, and inviting notes that are reminiscent of the 80s favourite. Try Love Story for floral, fruity and woody tones or Summer Dreams for amber gourmand notes. Likewise, if you loved Impulse Incense, today’s Merely Musk and Wanderlust scents incorporate similar musky, floral undertones, giving you a hint of nostalgia with a fresh twist.
Explore our latest Impulse range, now including crystal Body Mists, and find a fragrance that brings those iconic scents back to life!
