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It starts with Impulse
Our story
Impulse is a brand that goes beyond just a bestselling body spray – it’s a mood, a vibe and a way to show the world who you are. From timeless, iconic scents to new and exciting mists, each spray will leave you feeling fresh, energised and unforgettable.
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A brand that has
defined the decades
Find your Impulse
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Iconic beginnings
Launching in the early 1970s, Impulse has continuously redefined what everyday fragrance means.
In the 1980s, Impulse took the UK and Australia by storm with iconic slogans and alluring scent names that invoked brand curiosity and appeal. Whether you wanted fruity or musky, there was a scent for everyone.
Launching the iconic ‘perfume in a spray’, Impulse quickly became a staple, with its inspiring fragrances and innovative campaigns capturing the spirit of each generation.
From cult-favourite scents like Merely Musk to fun throwbacks (hello, 90s!), including the limited-edition Impulse SPICE (who didn’t wannabe a Spice Girl?!), Impulse has evolved into a brand with fragrances that resonate across the world and generations.
What’s your favourite throwback Impulse scent?
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Famous scents
We believe that feeling good and smelling amazing should go hand in hand. That’s why our best-smelling body sprays for women and uplifting body mists are made with quality ingredients and fine fragrance oils, giving you fresh, modern scents that work for every part of your day.
Our fragrances are designed by expert perfumers and our body mists are powered by VivaScentz™ technology, a patented ingredient proven to boost your mood and enhance your wellbeing with every spritz.
Expect high-quality, layered fragrances that are as versatile as you are.
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Innovation with every spritz
Impulse always pushes the boundaries, from innovative advertising to new technology and fresh trends.
Leading the way by introducing functional fragrances to the mass market, we bring scents beyond traditional uses.
Our Mist-ic Body Mists tap into crystal-inspired scents for wellbeing and self-care, while our Luxe Body Sprays offer longer-lasting, premium scents with added vitamin E and essential oils.
At Impulse, we’re all about keeping it fresh, forward-thinking and fun – so you can express yourself wherever you go.
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Shop our best sellers
$10.00
Impulse Body Mist Empower
Mandarin, ylang-ylang and jasmine combine for an empowering scent.
$10.00
Impulse Body Mist Wide Awake
Invigorating citrus, basil and eucalyptus for a vibrant, refreshing lift.
$10.00
Impulse Body Mist Inner Peace
Berries, blackcurrant and sandalwood create a soothing fragrance.
$10.00
Impulse Body Mist Balanced Mind
Calming pear, vanilla and marshmallow for a sweet scent.
$6.00
Impulse Luxe Body Spray Golden Sunset
Luxurious peach, rose and sandalwood for serene summer evenings.
$6.00
Impulse Luxe Body Spray Crystal Waterfall
Aquatic notes, lotus flowers and sheer woods offer a refreshing, crisp finish.
$6.00
Impulse Body Spray Wanderlust
Caramel and espresso with fruity notes for adventurous, indulgent vibes.
$6.00
Impulse Body Spray Summer Dreams
Tropical jasmine, coconut and amber for summer-inspired freshness.
$6.00
Impulse Body Spray Festival
Bright citrus, sweet florals and vanilla create an uplifting festival vibe.
$6.00
Impulse Body Spray Merely Musk
Fresh and timeless musk with soft floral undertones for all occasions.
Frequently Asked Questions
Impulse Body Mists and Body Sprays combine fine fragrance expertise with everyday convenience. Our Body Mists blend high-quality oils and mood-boosting VivaScentz™ technology, scientifically proven to uplift your mood. While our sprays have deodorising actives that go beyond just smelling good – they keep you fresh. Each fragrance is designed to suit your vibe for on-the-go, mood-boosting refreshes or lasting all-day fragrance.
Yes! Our Impulse Body Sprays contain perfume oil classifying them as Eau de Colognes in perfume lingo. They offer a long-lasting, fresh fragrance without being as intense as traditional perfumes. Think of them as your daily go-to for quick freshness, subtle fragrance and accessible perfume layering fun.
VivaScentz™ is the mood-enhancing fragrance technology in our Mist-ic Body Mists, inspired by the power of aromatherapy. Each Body Mist uses this technology to evoke feelings like calmness, focus, or energy, making them perfect for layering based on mood or need.
Our Mist-ic Body Mists offer a lighter, more refreshing scent that typically lasts a few hours, ideal for layering and reapplying throughout the day for a light fragrance boost.
How to make your scent lastAbsolutely! Many of our customers love mixing our Impulse Body Sprays and Body Mists to create a unique, layered scent that is as individual as they are! Try pairing a Limited Edition Body Spray with a mood-boosting Body Mist to customise your fragrance experience and find your signature scent.
Scent layering tipsThe best Impulse Body Spray depends on your vibe and preferences! Each fragrance is crafted with unique scent profiles to suit different moods – from the tropical warmth of Summer Dreams to the creamy vanilla notes of Merely Musk. If you’re looking for something refreshing, Crystal Waterfall from our Luxe Body Spray range offers a clean, aquatic scent. Take our fragrance quiz to find your signature Impulse scent.
Take our quizEvery Impulse Body Spray has its own fan base! Some of our most-loved Impulse sprays include Illusions, Into Glamour, and Romantic Spark, but each of our scents is loved for its unique vibe. Need help finding yours? Take our fragrance quiz to discover the Impulse fragrance that matches your unique style and mood.
Take our quiz